The Marketing Management program develops students’ competencies in consumer behavior, market research, brand management, advertising, sales, and strategic marketing. Graduates are equipped for careers in marketing strategy, digital marketing, brand development, customer relations, sales management, and entrepreneurial ventures.
With a focus on consumer behavior, market research, advertising, and sales, the Marketing Management program aims to develop creative, strategic, and dynamic marketing professionals equipped to build and manage successful brand campaigns and customer relationships.
BSBA, major in Marketing Management
COLLEGE OF BUSINESS ADMINISTRATION
Why choose our BSBA major in
Marketing Management Program?
Program Credibility
Your future begins with a program that meets national & international standards
Your future begins with a program that meets
national standards.
The BSBA-MM program stands at the forefront of business education, recognized for its highest level of academic quality, faculty expertise, strong industry alignment, and commitment to producing globally competitive graduates. As a Level IV PACUCOA Accredited program and a CHED-designated Center of Development, it continues to uphold superior standards in outcomes-based education, research, and continuous innovation—empowering students for leadership roles.
- Accredited by the Commission on Higher Education (CHED)
- Accredited by the Technical Education and Skills Development Authority (TESDA)
- Level IV Re-Accredited by the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA)
- CHED Designated Center of Development
- ISO 9001:2015 Certified Quality Management System
- Academic Partner of EASTWEST International for Micro-Credential Courses
The competencies you can develop
Technical Competencies
BSBA-Marketing Management students develop marketing competencies through conducting marketing research, analyzing consumer behavior, managing brands, and devising strategic campaigns. They gain the skills needed to excel in a competitive business landscape.
Business Acumen
BSBA-Marketing Management students develop business acumen by performing market analysis, evaluating marketing opportunities, and interpreting industry trends. They become adept at crafting informed strategies that drive business success.
Leadership and Governance
Marketing Management students learn to work effectively and independently in multi-cultural teams. Equipped to lead with integrity and collaborate across diverse perspectives, they develop the skills necessary to drive initiatives, champion marketing projects, and positively impact organizations.
Information and Communications Technology
Marketing Management students acquire digital proficiency by mastering analytics platforms and data visualization tools, enabling them to transform market data into strategic insights and communicate findings effectively through data-driven presentations and campaigns.
Ethics, Integrity and Accountability
Marketing Management students uphold high personal, moral, and ethical standards by integrating core values—leadership, achievement, empathy, and discipline—into every marketing decision. Through ethical practice, environmentalism, and service, they demonstrate accountability and respect, ensuring that business strategies prioritize integrity and diversity while creating positive impact for organizations and society.
Facilities to develop your expertise
Facilities that Strengthen the Expertise of Marketing Management Students
Interested? Explore our curriculum
Revised Curriculum, Effective 1st Semester, AY 2022-2023 Per CMO No. 17, Series of 2017
CurriculumBegin your journey with us!
Enroll Now
JOIN US AND BUILD YOUR FUTURE!
At University of the Visayas, we take pride in offering quality training programs that open doors to exciting career opportunities. Join us, and let's build your future together. For more information and enrollment details, contact us today. Your journey to a successful career starts here!